Articles

Why is Local SEO Important?

More than 40 percent of online searches now focus on returning results for local companies, and Google, Bing, and Yahoo have changed their algorithms to…

What is Duplicate Content?

If search engines find duplicate content on your website, they might remove its pages from the results or downgrade them to lower positions. This can…

SEO: 9 Common Misconceptions

Optimizing your webpage for search engines is only part of the equation when it comes to boosting local visibility. If you're using broad SEO tactics…

Content Marketing: Blog posts vs. Landing Pages

Do you have thousands of newsletter subscribers? Are your sales reps are pounding the pavement trying to convert leads? Is your advertising budget strong, but…

Why is Responsive Website Design Important?

A responsive website design dramatically adapts itself to all mobile platforms, such as tablets, laptops and smartphones. It also manipulates the minimum and maximum pixel…

You Are More Than Your Website

Social media has upended traditional marketing strategies, changing the ways businesses communicate with their customers. Online marketing expanded the reach of businesses, finding new markets…

How to Avoid Duplicate Content on Your E-Commerce Site

Despite featuring thousands of products on your e-commerce site, the amount of traffic being driven to it may be downright abysmal. What gives? Odds are…

Does Your Website Generate Leads?

A successful business website is one that actively generates leads on an ongoing basis. To ensure that this happens, you need to assess the effectiveness…

The Role of Social Media in Marketing Your Local Business

Everyone is aware that social media and online advertising have become major components of most digital marketing campaigns. However, some local small businesses still hold…

How S.M.A.R.T. are your Digital Marketing Goals?

[caption id="attachment_7790" align="alignleft" width="300"] S.M.A.R.T. Digital Marketing Goals[/caption] When it comes to digital marketing, many businesses take an approach akin to throwing mud against a…

The Massive Guide to Local Search Tactics

The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow…

Local Search N.A.P. Template, Best Practices and Processes

I’ve found that processes are essential in business. Local search and SEO is no different. Having solid system and reviewing them on a regular basis…

Beginners Guide to PPC Keyword Research: 7 Steps for Keyword Selection

If you have never used Google Adwords or PPC advertising as a marketing channel before, setting up your first campaign can feel overwhelming. You're probably…

Using Images for SEO Success

With the Super Bowl right around the corner, there’s always a ton of buzz around the commercials, of course.  Who’s going to have the best…

Big data meets social marketing. Is your CRM Strategy changing with the times?

Database Marketing and CRM have always been about leveraging information (transactions, demographics, lifestyles, behaviors) to optimize company-to-customer relationships, right? It’s a win-win whereby: Customers are…