Articles

Marketing Strategy: ‘Blog for Business’ or ‘Dial for Dollars?’

I recently took part in a very lively discussion on LinkedIn where someone posed the question: For a small company, are cold calls effective? Well this…

Quality vs. Quantity: The Content Marketing Dilemma

According to a recent study, by the Content Marketing Institute and Marketing Profs 64%  of marketers believe that producing enough content was their number-one challenge.…

PPC: How To Get More Bang for Your Buck

If you're not careful, you can flush a lot of money right down the drain with an ill-conceived Pay-Per-Click campaign.  Of course, that's true with…

Branded vs. Non-Branded Keywords

If the bulk of your site's organic search traffic comes from people searching for variations on your company name, congratulations! You've got name recognition --…

Local Business Listings Distribution Online – How to get it done right

"Every month, online consumers perform over 3 billion local searches online for nearby products and services." - Neustar Author's Note: This article is about why…

Why the Yellow Pages is not an Internet Marketing Strategy

People are continually asking my opinion about the Yellow Pages. My first question is "Which Yellow Pages"? Are you talking about the book that shows…

Customer Acquisition: How Much Should You Be Spending?

Professional marketers know the rule:  You don't make your money from the first sale. You make your money from the repeat business. The vast majority…

12 Internet Marketing Strategy Mistakes

1 - Not Having One I’m not (just) talking about the absence of any internet marketing activity here. Worse still, I’m talking about the lack of…

4 Reasons Why You Need an Digital Marketing Strategy

SEO ain't a strategy. Blogging, Facebook, Twitter, Email Newsletters….these ain't strategies either. They’re tactics at best. But more accurately, they’re “media channels”, communication mediums to…

Online business reviews — Why they’re important and how to get them

Search engines want to return the most relevant results for their users and there are many different factors that figure into why one site ranks…

Local Search Marketing

Local Search Marketing is becoming more and more important. As a small business you're probably saying "yes, it's always been important". But I'm talking about…

Setting up multiple fake offices to get Google listings – Hades Awaits my friend

[caption id="attachment_250" align="alignright" width="168"] Image credit and tutorials here. Pretty kick ass image, No? http://tinyurl.com/cx8kys[/caption] You may be tempted to try and setup multiple fake…

The Big List of Local SEO’s (Hat tip to Mike Ramsey)

I recently met Mike Ramsey (Briefly) at the GetListed.org Local University (#LocalU) in New York City. I don't know Mike and I would hesitate to…

What users want when using a mobile website

If you haven't heard by now, there's a lot of people that have a mobile phone. (Massive understatement) 153.9 million smartphones were sold in Q2…

Local search ranking factors (Distilled down for consumption)

What does it take to rank locally? Just like traditional SEO there are potentially hundreds or even thousands of factors that combine together and influence…