Articles

Internet Marketing Research and YOU

Research is what I'm doing when I don't know what I'm doing. -Wernher Von Braun An important part of building an effective digital marketing strategy…

The benefits of getting listed on Acxiom

Acxiom is one of the largest data distributors online and one of the only services that actually charges a fee. Is the cost worth it?…

Keyword Research for a Local Business

Keyword research is essential to SEO, but I'm often challenged by the fact that it's hard to get good local information for a local key-phrase…

Why Great Web Design Matters

People love Apple's products. Why? Because they're beautiful and blissfully easy to use. There's really not much more to it than that. Of course the…

Online Project Management and CRM Software System Review

I'm taking a little detour from local search marketing to discuss and recommend a solution for project management and CRM software. The Problem I've used…

How to Measure Conversion Using Google Analytics

In Digital Marketing, 'Conversion' is measured as the percentage of visitors who "perform desired actions based on subtle or direct requests from marketers, advertisers, and…

20 ways to take your local search rankings to the next level (Part 2)

This is part 2 of a two-part post covering ways to improve your SEO and local search rankings. In part 1 we focused on the…

The future of internet marketing

Sometimes I step back and breathe a sigh of relief about what I do for a living. It really does seem that the future is…

20 ways to take your local search rankings to the next level (Part 1)

In a video and comments regarding local search rankings and SEO, Jeremy Sussman of Google Maps described Google’s local algorithm as having three main parts:…

How to check what search terms are being used by potential local clients

Research is an important part of effective local optimization and SEO. At the base level you need to know if it's worth your time and…

9 Great Google Analytics Features

Well, I got good news and I got bad news... The good news is -- Google’s added a TON of new features to Google Analytics. The…

Why links are important and the right way to build them

This week we're talking about links and why they're so important to SEO. Yes, it might be a dry subject BUT it's a critical part…

4 ways to promote your business locally in the search engines

For many local, small businesses it’s essential that you’re found when local people search for what you do. It doesn’t happen magically though. Search engines…

Digital Marketing Planning: How To Create An Editorial Calendar

Perhaps the biggest challenges in launching an inbound marketing campaign as part of your Digital Marketing Strategy, is coming to grips with  the sheer volume…

The local search ecosystem

Optimizing for local search and SEO is important and it involves much more than just building a website. The following infographic shows the top ways…