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Data-Driven Marketing: How Analytics Can Propel Your Business Growth
In a data-rich world, successful marketing goes beyond intuition; it’s driven by insights into customer behaviors, preferences, and trends. Data-driven marketing allows businesses to create…
Understanding Digital Marketing Reports: A Key to Success
At Sanctuary, we’re partners in marketing and leaders in growth — growth we measure through numbers. We use data to clearly show the impact of…
What you need to know – November 11, 2024 Update
Hello everyone. Happy Monday and Happy Veterans Day! Welcome to our lovingly curated list of the best digital marketing and business news and advice. These…
TikTok’s New Search Ads with Keyword Targeting – What you need to know
In the social media world, every platform’s upgrade can feel like it’s changing the rules of the game. TikTok, the short-video behemoth that targets Gen-Z…
What you need to know – October 28, 2024 Update
Hello everyone. Welcome to our lovingly curated list of the best digital marketing and business news. These are the key stories that we think you…
What Makes an Effective Website Navigation?
What Makes an Effective Website Navigation? A website without a reliable and easy to use navigation is doomed for failure. According to Contentsquare’s 2021 Digital…
Understanding and Implementing Schema Markup
Schema markup has become a powerful tool for enhancing online visibility and improving website user experience. By understanding and correctly implementing schema markup, you can…
What Google’s Antitrust Case Means to Small Business Advertisers
In a landmark decision, a U.S. judge has ruled that Google violated antitrust laws by maintaining an illegal monopoly over online searches. This verdict marks…
How Social Media Influencers Can Help You Build Trust and Expand Your Reach
Parasocial relationships have become more prevalent and more important in the past four years than ever before. A parasocial relationship can be described as a…
Lead Generation Content Ideas to Drive High-Quality Leads
A well-thought-out lead generation strategy can be the difference between an empty sales pipeline and a thriving one. But capturing leads effectively requires more than…
A/B Testing Emails and How to Interpret Results
A/B testing, or split testing, is a powerful method used in email marketing to optimize campaigns. It compares two versions of an email to see…
Your Website is Generating Leads, But Is Your Sales Team Following Up in Time?
We recently completed an internal study with a client to determine why the leads they were getting from their website weren’t converting into sales. Bottom…
10 Key Benefits of Inbound Marketing vs Traditional Advertising
In the world of marketing, two approaches often compete for attention: inbound marketing and traditional marketing. While both aim to generate leads and sales, they…
How to Use Email Analytics and Metrics to Measure Success
Email marketing remains one of the most effective digital marketing strategies, but success doesn't come from simply sending messages out into the abyss. To truly…
If You Aim at Nothing, You Will Hit It Every Time: Critical Goals for Measuring Marketing Success
The quote in the headline was made famous by World War II veteran turned motivational speaker, Zig Ziglar. In one of his many famous speeches,…
