Articles

Did Someone Just Diss Your Company on Twitter?

Companies, just like people, can get a bad reputation. The problem is that it is not always easy to find out what the “word on…

Blog Posts: Does Anyone Really Comment Anymore?

There was a time when contributions to the comment section of a blog were actually useful or at least interesting. With time, however, this seems…

How Often Should I Post to My Blog?

There are so many useful tools online that companies and businesses can use these days to improve their inbound marketing campaigns. In fact, many of…

3 Questions to Ask Your SEO Company

Search Engine Optimization can be one of the most important aspects of making your business not just run but run successfully. For many business owners,…

How Google Alerts Can Help You Create Content for Your Blog

Content marketing appeal relies heavily on the quality of the content as well as the interest it generates. Obviously the better the content, the more…

Lead Nurturing Is Not about Marketing – It’s about Building Trust & Establishing a Relationship

According to a study by xant.ai, 35-50% of sales go to the vendor that responds first to an inquiry. Further, a recent HubSpot study found…

Consumers Spend SIGNIFICANTLY More When They Get Free Shipping

Although many claim the economy is still down, ecommerce has shown this may not be quite as true as consumers and the public believe, or…

What Is a Call-to-Action?

When it comes to conversion optimization and gaining the most return from your inbound marketing campaign, the call-to-action is extremely important. Those who create work…

5 Reasons Why Your Content Marketing Efforts Might Fail to Build an Audience

If you feel like all of your hard content marketing work is for nothing, you could unfortunately be right. It can be challenging to try…

How to Track ‘Conversions’ on Your Site Using Google’s ‘Goal Tool’

While it may be easier to track conversion if you have a e-commerce site, tracking your conversion rate or sales conversion for a non-ecommerce site…

Local Retailers Can Use QR Codes to Build Their Email List

QR codes are quickly becoming a common popular approach to get people more engaged in your store. It is also a way to enable them…

How Lead Nurturing Can Increase Your Inbound Marketing Success

According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead What is Lead Nurturing? When…

What Content People Share and Why They Do It

When it comes to inbound marketing, one of the most important tools for making this happen is content sharing. As useful as it is, the…

How to Get Participation in Your Company’s Blog

You have some of the most knowledgeable and skilled staff members working for you, and would love to see them sharing their expertise and insight…

How Long Does It Take for a Content Marketing Strategy to ‘Work’?

What? Do you want accountability? Do you have an expectation for return on investment for a marketing effort? Do you actually expect someone to give…