Articles

The Sanctuary 6-Step Formula for Effective Internet Marketing

Intro/Executive Summary: For many companies the concept of internet marketing is not a concept that’s easy to grasp. There are just too many options and…

8 things you need to know about Google Analytics

Google Analytics can be daunting for new users but with a little practice and training, it will quickly become a priceless asset for your business…

Call Tracking Software for Improved Marketing Effectiveness

Traditional attempts to lure in and track customers online works quite well for businesses based online, but can get a bit trickier for those brick…

How to develop an effective strategy for a new website

(Updated 1/2022) Today we’re talking about designing a new website. For many people, this means hiring an actual web designer. Someone that will help them…

10 Keys to An Effective E-commerce Site

So you want to sell products online? Well, let's cut to the chase and tell you what you need to succeed. 1. Think "Strategy" First.…

Tier 2 Search Engines: Niche Marketing

LookSmart, FindWhat.com, Mahalo, ChaCha, Business.com, Hoovers, MetaCafe, BOTW.org.... these are just some examples of what are called 'Tier 2' search engines.  Maybe you've heard of…

Speak the Language of the Consumer: Application vs. Product Marketing

By Tom Murphy - Online Marketing Strategist, Sanctuary Marketing Group Now in the year 2011, it’s a pretty safe bet that nearly every company has…

The Top 10 Essential Google Analytics Metrics

I've been asked to distill down the world of Google Analytics to the top 10 most important metrics for a small business website. For those…

Top Web Site Design Tactics Online Marketers Employ

A recent poll by MarketingSherpa reveals where many online B2B (Business-to-Business) Marketers are finding the most success with their web design and marketing tactics. The…

3 quick ways to size up your competition

Analysis of three competitor sites As in any battle, it's good to know what you're up against. George Washington always tried to understand the size…

How to begin an SEO campaign – Your first steps

In every phenomenon the beginning remains always the most notable moment. -Thomas Carlyle Beginning an SEO campaign doesn't involve keyword research, asking for links or…

How to Employ Professional Looking Video to Increase Traffic and Conversion on Your Website

Nearly all websites have at least one video section these days, and many of them have more than that. The use of video on your…

Why SEO is important for small business

"Entrepreneurs have many demands on our time (and money) and in this time-poor lifestyle, why should we allocate vast time (and financial) resources to SEO…

Seven New Marketing Ideas for the Local Retailer

In these days of ever changing technology and lightning fast communications, it is vitally important to stay ahead of your competition for the attention of…

How To Create Great Blog Content in 9 Simple Steps

Google is hungry. How do you consistently feed the beast? The problem with content is that it has to continually be created or it becomes stale and…