Articles

How SEO Works

Definition of SEO: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via…

How will the shift in news consumption affect your digital marketing efforts?

The dynamics of mass market advertising are forever changed. We have to accept that. According to a 2011 Pew Research Study, the Internet is slowly…

LinkedIn as a pay-per-click (PPC) option for your online marketing

When reviewing your pay-per-click options, Google by far gets the bulk of the attention (and revenue). Google, Bing / Yahoo, and other search-based PPC models…

Social Media: Advertising vs. Customer Engagement

These days, the question should not be whether or not you should be using social media marketing, but how much you should be using and…

Sanctuary Marketing Group’s Guide to Facebook Advertising

Among social media networks, Facebook and, to a slightly lesser degree, Twitter are the kings. While it is true that there are countless other social…

Is It Time for Your Business To Include Mobile Marketing In Your Digital Marketing Strategy?

Digital marketing has continuously changed and evolved. Smart marketers are the ones who are able to keep up with what the market wants and needs…

In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market

A website is supposed to do two main things: educate and make a sale. It is simple, beautiful, almost elegant in its way. Some sites…

Six Steps to Transform Your Digital Marketing Efforts in 90 Days

As business leaders, we're all working to increase sales. Given the confidence and a practical approach, we'll invest the time and resources on those activites…

Cool Digital Marketing Ideas for the Local Business Owner

As a local website developer serving the Akron, Canton, & Cleveland areas, we specialize in developing & executing digital marketing strategies. In general, those strategies…

Keyword Research Using Google Insights for Search

It can't be overstated, keywords are extremely important as you build and execute your SEO and digital marketing strategy. The right keywords allow you to…

Everything I needed to know about Social Media I learned from Dale Carnegie

If you're like me, you've got limited time, limited attention and limited resources. If I'm going to invest my time in something, I want it…

Creative internet marketing

If you're a small business trying to succeed online, here is something to ponder. I was listening to Seth Godin the other day and he…

20 ideas to promote a local website

Driving real traffic to your site these days is a never ending battle that most people think is beyond their reach if they don’t spend…

Keyword Research – Advice on getting started

If you're a beginner you may be wondering where you start with all this business of SEO. Do you start by writing quality content around…

How to write an effective press release

Online press releases have become an integral part of online marketing and SEO. Not only can you use this affordable and effective method to get…