Articles

The Power of Storytelling Through Social Media

When was the last time you were so caught up in a good story that it became all you could think about? The art of…

Metrics for Tracking Customer Retention

"Your best customers are your existing customers. Retain them and you'll be rewarded with their loyalty, advocacy, and ongoing business. Acquiring new customers is important,…

How to Harness the Potential of Instagram Stories

Establishing a strong social media presence has become an indispensable tactic for businesses seeking to forge meaningful connections with their target customers. Social media platforms…

Leveraging Drip Email Campaigns to Close Leads Faster

Drip emails are a series of automated marketing emails sent out to leads or prospects over a period of time. Each email is designed to…

Hubspot’s AI Features and Updates

HubSpot is marking significant strides in the evolution of digital marketing, sales, and customer service tools. With a slew of innovative updates and enhancements, HubSpot…

Establishing Digital Marketing Goals and Coordinating KPIs

Establishing digital marketing goals and coordinating key performance indicators (KPIs) is crucial for ensuring the effectiveness and success of your digital marketing efforts. Keep reading…

What Are Attention Metrics?

Core Takeaways: Attention metrics offer a deeper understanding of consumer engagement beyond traditional viewability and impressions, focusing on measuring the quality of ad placements by…

Advice from Google about How to Master Google Search Ads

Mastering Google Search ads is paramount for businesses aiming to enhance their online visibility and drive meaningful conversions. Google recently released a comprehensive guide that…

How to use The HubSpot WordPress Plugin – Features and FAQs

HubSpot is an all-in-one inbound marketing, sales, and service platform designed to help businesses attract, engage, and delight customers. It offers a full stack of…

How to Establish the Right Frequency with Your Email Marketing Activities

Email marketing is a powerful tool in the arsenal of your marketing tactics. It offers a platform for direct communication with your audience, allowing you…

Customer Churn Rate: What Is It and How To Calculate It

As a business owner or marketer, you're always looking for ways to improve and grow your company, whether that's through bringing in new business, increasing…

Apple’s Vision Pro: A Glimpse into the Future of Visual Search and Marketing

The world of technology is abuzz with speculation surrounding Apple's Vision Pro, an augmented reality (AR) and spatial computing headset poised to revolutionize how we…

Embracing the concept of Kaizen in Digital Marketing and Business

“The point is not to be perfect, but to be better; flawlessness is impossible.” Kaizen, a Japanese philosophy that translates to "continuous improvement", has been…

AI or Agency? The pros and cons of a human touch vs artificial intelligence in web design

Your organization’s website is a critical marketing channel. It’s the first impression many customers have of your business and it plays a vital role in…

Understanding Quality Score in PPC Advertising

You may be wondering how you can optimize your online advertising strategy to reach more potential customers. One of the most effective ways to do…