SEO Services to Grow Your Business

SEO best practices are things that all websites should have or be doing to contribute to positive organic search rankings—with the ultimate goal of getting found online by potential customers.

But before we go into specific SEO best practices, we have to start with two big ones that trump everything else: 1.) Engaging a professional SEO company and 2.) having a plan. There are thousands of possibilities when it comes to optimizing your website for search. An SEO company with experienced digital marketing strategists can work with you to establish business goals and then put together an SEO strategy that will help you achieve them within your budget.

Once you have a plan and you know what the end-game is, you can start rolling out specific tactics and updates following SEO best practices. These best practices are recommendations that have come straight from Google and from our team’s extensive research and experience. These are things that we do for all of our clients involved with SEO services and are things we’ve proven make a difference.

• Does Your Website Content Have Keyword-Rich Headings? – Those same keywords you should include in your meta titles and descriptions are the ones you should also be including in your headings and subheadings throughout your content.
• Is Your Content Long Enough? – Each page of content on your website should have at least 250 characters on it to be recognized as a “real” web page by search engines. Ensure each page on your website is providing value to potential customers.
• Is Your Content Easy to Digest? – Within those 250 characters (or more), content should be well organized and easy to read. Headings and subheadings help with the organization, while bulleted lists and short paragraphs help keep the content skimmable.
• Are You Accurately Describing Your Content to Search Engines? – Meta titles and descriptions are important to have for each page on your website because those help tell search engines what your content is about. It’s a great opportunity to include important keywords that you’re trying to rank for. But beware—meta titles and descriptions must be unique for every single page of content or else those duplications could actually count against you.
• Does Your Site Load Fast Enough? – Site speed is a big ranking factor for both desktop and mobile because no one wants to wait forever for a web page to load. There are steps you can take to improve speed, such as compressing images or using lazy-loading.
• Do You Add Alternative Text When Uploading Images? – Showing diversity in the type of content and media you have on your website helps indicate to search engines that your website is robust, so images are a must to have where appropriate. Every time an image is uploaded to your site, you should make sure it has a keyword-rich ALT text to indicate to search engines what the image is showing.
• Does Your Site Follow a Logical URL Structure? – Your website should follow an organized URL structure to make it more apparent to search engines how your site is organized. URLs should also be kept as brief as possible and include important keywords.
• Is Your Website Secure? – Improving your website’s security and making the switch from HTTP to HTTPs is a “one and done” update you can make that will give your ranking a boost. It has been a strong ranking factor for Google for years because of the protection it offers to your website users. HTTPs makes your website more secure for both your business and your potential customers.