Our Approach
Why Discovery Matters
Custom Digital Marketing Plan Backed by Research & Data
Discovery is the foundation of everything we do. Before we recommend tactics, platforms, or budgets, we take the time to deeply understand your business, your audience, and your competitive landscape.
This phase combines research, analysis, and insight gathering across marketing, sales, and service. We uncover what’s working, what’s holding you back, and where the greatest opportunities for growth exist.
Discovery solves the problems that stall growth:
Unclear or misaligned goals
Disconnected marketing efforts
Wasted spend on underperforming tactics
Websites that attract traffic but fail to convert
Lack of confidence in where to invest next
This is not surface-level analysis. Every insight is data-informed, customized to your organization, and tied directly to measurable business outcomes. Discovery gives you confidence in the decisions that follow.
What You Get
Our Digital Marketing Discovery Process
In order to provide a custom digital marketing plan that makes sense for your business and goals, we execute our signature discovery process to provide detailed research used to inform your inbound strategy. Our research includes:
- Competitor Review
- Key Phrase Research (KPR)
- Technical Site Audit
- Content Audit
- Design Audit
- Google Analytics Review
- Social Media Audit & Recommendations
- Content Strategy Recommendations
- Pay-Per-Click Audit & Opportunities
- Advertising Forecasting
- Conversion & Lead Generation Analysis
- Psychographic Research
Outputs & Deliverables
A Strategic Roadmap to Meet Your Goals
You receive a comprehensive, 12-month digital marketing strategy designed to align your marketing, sales, and service efforts around shared growth goals.
Strategic Plans
We present three fully developed strategy options, each tied to a different level of investment:
Fundamental
Focused on foundational improvements and efficient growth
Competitive
Designed to compete aggressively within your market
Aggressive
Built for accelerated growth and category leadership
Each plan includes prioritized initiatives, recommended channels, and realistic expectations for performance.
Additional Outputs May Include
Recommended website sitemap and structural improvements
Content strategy and publishing priorities
Channel-specific recommendations for search, paid media, and social
Conversion optimization and lead generation guidance
Budget allocation and forecasting insights
Clear next steps for execution
At the end of Discovery, you are not locked into anything. You walk away with a clear, actionable plan and the confidence to move forward strategically, whether with Sanctuary or internally.
Our Team
Digital Marketing Specialists Uncover Opportunities
Our people are the heart of Sanctuary and the value we provide. We are digital marketing specialists with deep expertise in a range of disciplines.
Reviews
See What Our Clients Are Saying
“The entire staff is genuinely helpful and available to answer questions. Very professional and very timely and they make great suggestions to help your business. Top notch!”
Marilyn Saxton
Associates in Medical Imaging
“I have been extremely impressed by the team at Sanctuary Marketing Group. Their team has been exceptional – not something I can say of many service providers in my 20+ years of business.”
Jeffrey Feingold
Tax Point Advisors
“We’ve had an exceptional experience with Sanctuary. While we focus our efforts and attention on developing our business, Sanctuary offers peace of mind knowing our digital marketing, SEO, and website are delivering the results we need every month.”
Kevin Snider
Flexlink, LLC
“We had another web development company re-do our website recently. We vetted them thoroughly and had several references. Therefore, we were sure they knew what they were doing. After completion, the website looked good but we were getting many 404 error pages due to a lack re-directs and several other issues. As a result, we lost almost all of our SEO Rankings and traffic to our sight plummeted to almost zero. For 45 days, we took almost no inquiries from new customers and it seemed like our growth plans were doomed. The original website design company recommended adding more content and that we begin the slow crawl back up the SEO Rankings. In a panic, we called Sanctuary. Within a day, they had diagnosed the problems and within three days, they had the problems corrected. It was pretty amazing and we are forever grateful. Thank you Sanctuary Team!”
Dale Schott
Flexlink, LLC
“I love working with the people at Sanctuary Marketing. They are very responsive and produce great results. I highly recommend using their services if you would like to see improved results for your Website.”
Terri Brunsdon
Brunsdon Law Firm, LLC
“We are now using Sanctuary for our marketing and couldn’t be happier! Big shout out to Kristi and Parker – you guys are great. We highly recommend them for all our marking needs.”
Dan Elswick
Dan's Drain Services
Frequently Asked Questions
Learn More About Discovery
What is the Discovery process?
Discovery is a deep, data-informed research and planning phase that lays the foundation for your digital marketing strategy. We analyze your website, performance data, competitors, audience behavior, and market opportunities to build a clear, customized roadmap for growth.
Why does Discovery come before execution?
Without Discovery, marketing decisions are based on assumptions. Discovery ensures your strategy is aligned with your business goals, budget, and customer journey before any investment is made. This prevents wasted spend and creates confidence in what comes next.
How long does the Discovery process take?
Most Discovery engagements take approximately 4 to 6 weeks, depending on scope and access to data. This timeframe allows for thorough kickoff, research, internal collaboration, and thoughtful strategy development without rushing critical insights.
What do I receive at the end of Discovery?
You receive a comprehensive 12-month digital marketing strategy presented at three investment levels: Fundamental, Competitive, and Aggressive. Each plan includes clear priorities, channel recommendations, and guidance to support measurable growth.
Is Discovery customized to my business?
Yes. Every Discovery engagement is tailored to your organization, industry, and growth goals. There are no templates or one-size-fits-all recommendations. The research, insights, and strategy are built specifically for your business.
Do I have to move forward with Sanctuary after Discovery?
No. Discovery is a standalone engagement. You own the insights and strategy and can choose how and with whom you execute. Most clients continue with Sanctuary because the transition from strategy to execution is seamless, but the decision is always yours.
Get Started
Grow Your Business with Us
Grow your organization’s revenue with a comprehensive digital marketing plan. Get started with Sanctuary by taking action below!
Schedule a Meeting
Schedule a meeting with our Director of Business Development, Tom Murphy.