Our Approach
Why Discovery Matters
Custom Digital Marketing Plan Backed by Research & Data
Discovery is the foundation of everything we do. Before we recommend tactics, platforms, or budgets, we take the time to deeply understand your business, your audience, and your competitive landscape.
This phase combines research, analysis, and insight gathering across marketing, sales, and service. We uncover what’s working, what’s holding you back, and where the greatest opportunities for growth exist.
Discovery solves the problems that stall growth:
Unclear or misaligned goals
Disconnected marketing efforts
Wasted spend on underperforming tactics
Websites that attract traffic but fail to convert
Lack of confidence in where to invest next
This is not surface-level analysis. Every insight is data-informed, customized to your organization, and tied directly to measurable business outcomes. Discovery gives you confidence in the decisions that follow.
What You Get
Our Digital Marketing Discovery Process
In order to provide a custom digital marketing plan that makes sense for your business and goals, we execute our signature discovery process to provide detailed research used to inform your inbound strategy. Our research includes:
- Competitor Review
- Key Phrase Research (KPR)
- Technical Site Audit
- Content Audit
- Design Audit
- Google Analytics Review
- Social Media Audit & Recommendations
- Content Strategy Recommendations
- Pay-Per-Click Audit & Opportunities
- Advertising Forecasting
- Conversion & Lead Generation Analysis
- Psychographic Research
Outputs & Deliverables
A Strategic Roadmap to Meet Your Goals
You receive a comprehensive, 12-month digital marketing strategy designed to align your marketing, sales, and service efforts around shared growth goals.
Strategic Plans
We present three fully developed strategy options, each tied to a different level of investment:
Fundamental
Focused on foundational improvements and efficient growth
Competitive
Designed to compete aggressively within your market
Aggressive
Built for accelerated growth and category leadership
Each plan includes prioritized initiatives, recommended channels, and realistic expectations for performance.
Additional Outputs May Include
Recommended website sitemap and structural improvements
Content strategy and publishing priorities
Channel-specific recommendations for search, paid media, and social
Conversion optimization and lead generation guidance
Budget allocation and forecasting insights
Clear next steps for execution
At the end of Discovery, you are not locked into anything. You walk away with a clear, actionable plan and the confidence to move forward strategically, whether with Sanctuary or internally.
Our Team
Digital Marketing Specialists Uncover Opportunities
Our people are the heart of Sanctuary and the value we provide. We are digital marketing specialists with deep expertise in a range of disciplines.
Reviews
See What Our Clients Are Saying
“I reviewed the ebook and all I have to say is I was absolutely blown away. I loved the overall design and feel of it – looks so professional. The copy is easy to understand but also very informative. I can’t say enough about it. I really appreciate your team’s attention to detail with this project. This type of imagery and feel is what I would love to see more on our website… Again, thank you so much to the whole team at Sanctuary. Love it!”
Chad Gleske
Ohio Garage Interiors
“My company has worked with Sanctuary since 2020 and I have worked with them directly since 2022. They are a knowledgeable team that takes the time to understand their clients and their goals. As a small marketing department of one person, they have really helped me refine my digital marketing strategy and manage aspects that wouldn’t be done unless we had a much larger department. Their insight and expertise has been invaluable to me.”
Jennifer Kelly
Technical Assurance
“I’ve been very impressed with Sanctuary! Very professional. I was especially impressed with Tom Murphy. He did a fantastic job keeping me informed and staying in front of me throughout the process. With my busy schedule, it’s hard to keep everything straight, so I really appreciated the follow-up. Awesome company!”
Steve Klotzle
Grassy Meadows Pups
“I love working with the people at Sanctuary Marketing. They are very responsive and produce great results. I highly recommend using their services if you would like to see improved results for your Website.”
Terri Brunsdon
Brunsdon Law Firm, LLC
“I regret spending so much money on other marketing platforms (mostly magazine packaged deals). I didn’t need anything else, I just needed you guys. We are approaching 400 spaces being filled (as of the end of April) and the first half of the summer is almost totally full.”
Dave Devey
Falcon Camp
“Sanctuary has been an incredible partner for my company. We began working with them earlier this year. From the very beginning, I’ve been impressed with their knowledge, expertise, attention to detail, and creativity. I’m so glad I chose to work with them—we’re already seeing positive results, and I’m confident those will continue to grow over time.”
Miller’s
Frequently Asked Questions
Learn More About Discovery
What is the Discovery process?
Discovery is a deep, data-informed research and planning phase that lays the foundation for your digital marketing strategy. We analyze your website, performance data, competitors, audience behavior, and market opportunities to build a clear, customized roadmap for growth.
Why does Discovery come before execution?
Without Discovery, marketing decisions are based on assumptions. Discovery ensures your strategy is aligned with your business goals, budget, and customer journey before any investment is made. This prevents wasted spend and creates confidence in what comes next.
How long does the Discovery process take?
Most Discovery engagements take approximately 4 to 6 weeks, depending on scope and access to data. This timeframe allows for thorough kickoff, research, internal collaboration, and thoughtful strategy development without rushing critical insights.
What do I receive at the end of Discovery?
You receive a comprehensive 12-month digital marketing strategy presented at three investment levels: Fundamental, Competitive, and Aggressive. Each plan includes clear priorities, channel recommendations, and guidance to support measurable growth.
Is Discovery customized to my business?
Yes. Every Discovery engagement is tailored to your organization, industry, and growth goals. There are no templates or one-size-fits-all recommendations. The research, insights, and strategy are built specifically for your business.
Do I have to move forward with Sanctuary after Discovery?
No. Discovery is a standalone engagement. You own the insights and strategy and can choose how and with whom you execute. Most clients continue with Sanctuary because the transition from strategy to execution is seamless, but the decision is always yours.
Get Started
Grow Your Business with Us
Grow your organization’s revenue with a comprehensive digital marketing plan. Get started with Sanctuary by taking action below!
Schedule a Meeting
Schedule a meeting with our Director of Business Development, Tom Murphy.