Our Approach
Why Discovery Matters
Custom Digital Marketing Plan Backed by Research & Data
Discovery is the foundation of everything we do. Before we recommend tactics, platforms, or budgets, we take the time to deeply understand your business, your audience, and your competitive landscape.
This phase combines research, analysis, and insight gathering across marketing, sales, and service. We uncover what’s working, what’s holding you back, and where the greatest opportunities for growth exist.
Discovery solves the problems that stall growth:
Unclear or misaligned goals
Disconnected marketing efforts
Wasted spend on underperforming tactics
Websites that attract traffic but fail to convert
Lack of confidence in where to invest next
This is not surface-level analysis. Every insight is data-informed, customized to your organization, and tied directly to measurable business outcomes. Discovery gives you confidence in the decisions that follow.
What You Get
Our Digital Marketing Discovery Process
In order to provide a custom digital marketing plan that makes sense for your business and goals, we execute our signature discovery process to provide detailed research used to inform your inbound strategy. Our research includes:
- Competitor Review
- Key Phrase Research (KPR)
- Technical Site Audit
- Content Audit
- Design Audit
- Google Analytics Review
- Social Media Audit & Recommendations
- Content Strategy Recommendations
- Pay-Per-Click Audit & Opportunities
- Advertising Forecasting
- Conversion & Lead Generation Analysis
- Psychographic Research
Outputs & Deliverables
A Strategic Roadmap to Meet Your Goals
You receive a comprehensive, 12-month digital marketing strategy designed to align your marketing, sales, and service efforts around shared growth goals.
Strategic Plans
We present three fully developed strategy options, each tied to a different level of investment:
Fundamental
Focused on foundational improvements and efficient growth
Competitive
Designed to compete aggressively within your market
Aggressive
Built for accelerated growth and category leadership
Each plan includes prioritized initiatives, recommended channels, and realistic expectations for performance.
Additional Outputs May Include
Recommended website sitemap and structural improvements
Content strategy and publishing priorities
Channel-specific recommendations for search, paid media, and social
Conversion optimization and lead generation guidance
Budget allocation and forecasting insights
Clear next steps for execution
At the end of Discovery, you are not locked into anything. You walk away with a clear, actionable plan and the confidence to move forward strategically, whether with Sanctuary or internally.
Our Team
Digital Marketing Specialists Uncover Opportunities
Our people are the heart of Sanctuary and the value we provide. We are digital marketing specialists with deep expertise in a range of disciplines.
Reviews
See What Our Clients Are Saying
“I love working with the people at Sanctuary Marketing. They are very responsive and produce great results. I highly recommend using their services if you would like to see improved results for your Website.”
Terri Brunsdon
Brunsdon Law Firm, LLC
“Our goals to increase leads and business have been successful. In a year where a pandemic has most businesses struggling we continued to grow and had one of our most successful years. This was due in part to the efforts of Sanctuary. I am impressed by their growth in the knowledge of our industry and their ability to learn from our interactions. We are happy with the results.”
Gary Duvall
REM Commercial
“We couldn’t be happier with our new website, thanks to Sanctuary! From start to finish, their team was professional, creative, and incredibly responsive to our needs. They took the time to understand our vision and transformed it into a stunning, user-friendly site that truly represents our brand.
If you’re looking for a web development team that goes above and beyond, we highly recommend Sanctuary. Thank you for your outstanding work!”
Chris R.
Linnea's Candy Supplies, Inc.
“Working with the Sanctuary Team has been a pleasure. The Team is thoughtful and attentive in its approach to delivering excellent results – while learning a completely new industry. We couldn’t be more pleased with the outcome we have seen thus far. We are excited about the future of our partnership with the Sanctuary Team. 5-Star Team Members and service!”
Mark Lautzenheiser
Captive Radiology
“The entire staff is genuinely helpful and available to answer questions. Very professional and very timely and they make great suggestions to help your business. Top notch!”
Marilyn Saxton
Associates in Medical Imaging
“We have been working with Sanctuary for years now and continue to be pleased with our relationship and their work for us. They have worked hard to mesh their expertise with an understanding of how our business operates. This allows them to give us great advice and assistance in our marketing goals and in keeping our website up to date, eye catching and error free. We have made use of different levels of cost and involvement depending on our needs with Sanctuary being very cooperative and easy to work with. I strongly recommend them for most any of your marketing needs. I appreciate our relationship with Kathleen and her team. Sanctuary has helped us become and to remain successful.”
Dave Devey
Falcon Camp
Frequently Asked Questions
Learn More About Discovery
What is the Discovery process?
Discovery is a deep, data-informed research and planning phase that lays the foundation for your digital marketing strategy. We analyze your website, performance data, competitors, audience behavior, and market opportunities to build a clear, customized roadmap for growth.
Why does Discovery come before execution?
Without Discovery, marketing decisions are based on assumptions. Discovery ensures your strategy is aligned with your business goals, budget, and customer journey before any investment is made. This prevents wasted spend and creates confidence in what comes next.
How long does the Discovery process take?
Most Discovery engagements take approximately 4 to 6 weeks, depending on scope and access to data. This timeframe allows for thorough kickoff, research, internal collaboration, and thoughtful strategy development without rushing critical insights.
What do I receive at the end of Discovery?
You receive a comprehensive 12-month digital marketing strategy presented at three investment levels: Fundamental, Competitive, and Aggressive. Each plan includes clear priorities, channel recommendations, and guidance to support measurable growth.
Is Discovery customized to my business?
Yes. Every Discovery engagement is tailored to your organization, industry, and growth goals. There are no templates or one-size-fits-all recommendations. The research, insights, and strategy are built specifically for your business.
Do I have to move forward with Sanctuary after Discovery?
No. Discovery is a standalone engagement. You own the insights and strategy and can choose how and with whom you execute. Most clients continue with Sanctuary because the transition from strategy to execution is seamless, but the decision is always yours.
Get Started
Grow Your Business with Us
Grow your organization’s revenue with a comprehensive digital marketing plan. Get started with Sanctuary by taking action below!
Schedule a Meeting
Schedule a meeting with our Director of Business Development, Tom Murphy.