Our Approach
Why Discovery Matters
Custom Digital Marketing Plan Backed by Research & Data
Discovery is the foundation of everything we do. Before we recommend tactics, platforms, or budgets, we take the time to deeply understand your business, your audience, and your competitive landscape.
This phase combines research, analysis, and insight gathering across marketing, sales, and service. We uncover what’s working, what’s holding you back, and where the greatest opportunities for growth exist.
Discovery solves the problems that stall growth:
Unclear or misaligned goals
Disconnected marketing efforts
Wasted spend on underperforming tactics
Websites that attract traffic but fail to convert
Lack of confidence in where to invest next
This is not surface-level analysis. Every insight is data-informed, customized to your organization, and tied directly to measurable business outcomes. Discovery gives you confidence in the decisions that follow.
What You Get
Our Digital Marketing Discovery Process
In order to provide a custom digital marketing plan that makes sense for your business and goals, we execute our signature discovery process to provide detailed research used to inform your inbound strategy. Our research includes:
- Competitor Review
- Key Phrase Research (KPR)
- Technical Site Audit
- Content Audit
- Design Audit
- Google Analytics Review
- Social Media Audit & Recommendations
- Content Strategy Recommendations
- Pay-Per-Click Audit & Opportunities
- Advertising Forecasting
- Conversion & Lead Generation Analysis
- Psychographic Research
Outputs & Deliverables
A Strategic Roadmap to Meet Your Goals
You receive a comprehensive, 12-month digital marketing strategy designed to align your marketing, sales, and service efforts around shared growth goals.
Strategic Plans
We present three fully developed strategy options, each tied to a different level of investment:
Fundamental
Focused on foundational improvements and efficient growth
Competitive
Designed to compete aggressively within your market
Aggressive
Built for accelerated growth and category leadership
Each plan includes prioritized initiatives, recommended channels, and realistic expectations for performance.
Additional Outputs May Include
Recommended website sitemap and structural improvements
Content strategy and publishing priorities
Channel-specific recommendations for search, paid media, and social
Conversion optimization and lead generation guidance
Budget allocation and forecasting insights
Clear next steps for execution
At the end of Discovery, you are not locked into anything. You walk away with a clear, actionable plan and the confidence to move forward strategically, whether with Sanctuary or internally.
Our Team
Digital Marketing Specialists Uncover Opportunities
Our people are the heart of Sanctuary and the value we provide. We are digital marketing specialists with deep expertise in a range of disciplines.
Reviews
See What Our Clients Are Saying
“We are now using Sanctuary for our marketing and couldn’t be happier! Big shout out to Kristi and Parker – you guys are great. We highly recommend them for all our marking needs.”
Dan Elswick
Dan's Drain Services
“Kristy is amazing at keeping us on track! Her reliability and follow through ensures our success. Thank you to the Entire Sanctuary Team, although most of are behind the scenes, your hard work does not go unnoticed and Kristy always gives you the credit. Thank You!!!”
Scott Clymire
Whitacre Rebar
“I have been extremely impressed by the team at Sanctuary Marketing Group. Their team has been exceptional – not something I can say of many service providers in my 20+ years of business.”
Jeffrey Feingold
Tax Point Advisors
“We couldn’t be happier with our experience working with our neighbors, Sanctuary Marketing Group, to build the new northcantonlibrary.org!
From start to finish, their team was incredibly organized and communicative. They took the time to understand our goals, the library industry and our users. Using the information they gathered, they created a website that is not only beautiful and modern, but also user-friendly, mobile-responsive and designed to meet the needs of our patrons.
Their research-driven approach, custom design work and attention to accessibility were what we needed. We especially appreciated how responsive and supportive their team was throughout the entire process. We felt like true partners with them, and came to just really enjoy them as people too.
Tom broke the process down for us from the very beginning and made what could have been overwhelming feel much more manageable. Kristi and Kathleen were absolutely amazing to work with as they kept us organized, on schedule and informed. Their attention to detail, quick responses and genuine investment in our success made the entire project run smoothly.
Luke went above and beyond to teach us what we needed to know to integrate the website with the many tools we use. He was patient, knowledgeable and incredibly helpful in making sure the site would not only look great, but function well with our systems.
The final product truly exceeded our expectations. I highly recommend Sanctuary to any organization looking for web development!”
Christina Weyrick
North Canton Public Library
“We couldn’t be happier with our new website, thanks to Sanctuary! From start to finish, their team was professional, creative, and incredibly responsive to our needs. They took the time to understand our vision and transformed it into a stunning, user-friendly site that truly represents our brand.
If you’re looking for a web development team that goes above and beyond, we highly recommend Sanctuary. Thank you for your outstanding work!”
Chris R.
Linnea's Candy Supplies, Inc.
“We hired Sanctuary to build our company website and do our online marketing. Our main goal at the beginning was to have a solid website. And they achieved that. We have received lots of compliments on it from our customers over the last few years. The workflow was effective. Their communication was great. Then we wanted to obviously gain business from the website, and we have.”
Mike Sasanecki
Tallmadge Spinning & Metal
Frequently Asked Questions
Learn More About Discovery
What is the Discovery process?
Discovery is a deep, data-informed research and planning phase that lays the foundation for your digital marketing strategy. We analyze your website, performance data, competitors, audience behavior, and market opportunities to build a clear, customized roadmap for growth.
Why does Discovery come before execution?
Without Discovery, marketing decisions are based on assumptions. Discovery ensures your strategy is aligned with your business goals, budget, and customer journey before any investment is made. This prevents wasted spend and creates confidence in what comes next.
How long does the Discovery process take?
Most Discovery engagements take approximately 4 to 6 weeks, depending on scope and access to data. This timeframe allows for thorough kickoff, research, internal collaboration, and thoughtful strategy development without rushing critical insights.
What do I receive at the end of Discovery?
You receive a comprehensive 12-month digital marketing strategy presented at three investment levels: Fundamental, Competitive, and Aggressive. Each plan includes clear priorities, channel recommendations, and guidance to support measurable growth.
Is Discovery customized to my business?
Yes. Every Discovery engagement is tailored to your organization, industry, and growth goals. There are no templates or one-size-fits-all recommendations. The research, insights, and strategy are built specifically for your business.
Do I have to move forward with Sanctuary after Discovery?
No. Discovery is a standalone engagement. You own the insights and strategy and can choose how and with whom you execute. Most clients continue with Sanctuary because the transition from strategy to execution is seamless, but the decision is always yours.
Get Started
Grow Your Business with Us
Grow your organization’s revenue with a comprehensive digital marketing plan. Get started with Sanctuary by taking action below!
Schedule a Meeting
Schedule a meeting with our Director of Business Development, Tom Murphy.