A Guide to Optimizing Your WordPress Website for Conversions
Whether you’ve had your site for years now and you know it needs a major overhaul, or you’ve recently invested in a new site, you can benefit from making the switch to WordPress and carrying out a web strategy to get more conversions and leads.
This white paper will explore why WordPress is a top CMS choice for growing your business, and we’ll guide you through how you can leverage it to get better results.
We’ll cover:
✔ What is WordPress?
✔ Tracking and Reporting with Google Analytics
✔ Conversion Rate Optimization (CRO) and Why It’s Important
✔ Steps to Optimize Your Website for Conversions
✔ Implement Strong, Site-Wide CTAs
✔ Make Sure Your Design/Layout is User-Friendly
✔ Create Valuable Website Content (Landing Pages, Case Studies, Testimonials, etc.)
✔ Optimize Your Site for SEO
✔ Use Schema to Better Communicate with Search Engines
✔ Improve Site Speed
✔ Make Your Website Mobile-Friendly
✔ Find Out What Works and Keep Doing It
✔ Getting Started with WordPress
