The Questions Every B2B CEO Should Ask Before Hiring a Digital Marketing Agency
TL;DR: Most B2B companies can’t tell whether their marketing agency is actually growing the business. That isn’t because the agency is bad. It’s because nobody defined success in business language before the work started. This article gives you ten questions that will separate agencies who can prove ROI from agencies who are selling you activity. […]
AI Can Speed Up the Work, But It Can’t Replace Strategy
I’d be lying if I said AI hasn’t created some anxiety for me. Like a lot of business owners, I’ve had that tight-chest feeling of wondering how fast this is going to move, what parts of our work might get automated, and whether competitors who adopt it faster are going to gain an edge before […]
Panel Recap: How to Optimize Your LinkedIn Presence
I recently had the opportunity to speak on a panel hosted by the Canton Chamber of Commerce, where we dove into one of today’s most powerful professional platforms—LinkedIn. The panel brought together a group of local digital marketing veterans to share insights, strategies, and real-world experiences on how to make the most of LinkedIn for […]
Why Partnering with Experts Helps Deliver Exceptional Service
In business, there’s always the temptation to say yes to everything. Yes to new services. Yes to one-off projects. Yes to anything that brings in revenue. This is especially tempting when you’re talking about the world of digital marketing. There’s always something new, promising, different and exciting. There’s always more that we could be doing […]
Marketing with Curiosity: Insights from Kristi Whalen, Our Project Manager
At Sanctuary, we don’t just encourage curiosity—we depend on it. It’s one of the qualities that keeps us ahead of the curve, helps us uncover new opportunities, and drives real results for our clients. That’s why when Kristi Whalen shared key insights from an article about how curiosity fuels marketing, it reinforced just how essential […]