The Questions Every B2B CEO Should Ask Before Hiring a Digital Marketing Agency
TL;DR: Most B2B companies can’t tell whether their marketing agency is actually growing the business. That isn’t because the agency is bad. It’s because nobody defined success in business language before the work started. This article gives you ten questions that will separate agencies who can prove ROI from agencies who are selling you activity. […]
AI Can Speed Up the Work, But It Can’t Replace Strategy
I’d be lying if I said AI hasn’t created some anxiety for me. Like a lot of business owners, I’ve had that tight-chest feeling of wondering how fast this is going to move, what parts of our work might get automated, and whether competitors who adopt it faster are going to gain an edge before […]