The Sanctuary Inbound Methodology
A holistic approach to attract, engage, and delight customers across the entire customer journey.
Sanctuary is an
Inbound Digital Marketing Agency
We increase revenue to grow organizations. Inbound is a holistic approach that utilizes digital marketing strategies, tactics, data and tools to deliver solutions to attract, engage and delight customers across the entire customer journey.
As your inbound marketing experts, we’ve put together this hub of inbound information and resources to help you take your business growth strategy to the next level.
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An Overview of Inbound Marketing
Inbound marketing attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing attracts customers by forming valuable connections they are looking for that solve problems they already have. Inbound centers around the notion that when your customers succeed, your business succeeds.
The inbound methodology is applied in three ways: customer attraction, customer engagement and customer delight. These three phases make up what’s called the flywheel, and the inbound methodology is a strong foundation for powering momentum within your flywheel.
At Sanctuary, we create powerful inbound strategies that consider every phase of your customer journey, or the path that your customers take from initial attraction to purchase. Keep reading to learn more about the flywheel, the customer journey, the role that HubSpot plays in inbound marketing, and why you should invest in this popular approach to modern digital marketing.
Featured Resource
White Paper: Inbound Marketing 101
This white paper breaks down the components of inbound marketing and helps you develop processes and methodologies to apply to your brand strategy. When you’re done, you’ll be able to confidently scale and grow your customer base with the knowledge you take away from this guide.
Why Invest in Inbound?
When you invest in digital strategies tailored toward your key audiences, your marketing tactics become more helpful and meaningful to prospective customers rather than just noise they want to block out. An investment in inbound is an investment in your customers and your business.
These stats illustrate just how effective inbound marketing is:
Inbound Leads Are Less Expensive:
Inbound leads acquired after five months of consistent inbound marketing are 80% less expensive than outbound leads.
Inbound Leads Are Less Than Outbound:
Inbound marketing costs $14 less than traditional marketing for each newly acquired customer.
Inbound Generates More Leads:
Content marketing can save you up to 62% more and bring three times more leads compared to traditional marketing.
The Flywheel Model
The flywheel drives business growth and customer delight.
The inbound methodology serves as a strong foundation for your flywheel. The flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around delivering a remarkable customer experience. It’s remarkable at storing and releasing energy — and it turns out that’s pretty important when thinking about your business strategy.
Attract
In the attract phase, you attract visitors with useful content and remove barriers as they try to learn about your company.
Engage
In the engage phase, you make it easier to shop and buy from you by enabling customers to engage with you on their preferred timelines and channels.
Delight
In the delight phase, you help, support and empower customers to reach their goals. Remember, customer success is your success.
Featured Tool
Digital Marketing Scorecard
Will your digital marketing strategy return the revenue growth you need?
You can’t afford not to invest in inbound marketing. Discover the opportunity cost you’re missing with this 10-question Inbound Marketing Scorecard for your business.
Featured Podcast
Ep. #74 – Accelerating Business Growth with the Inbound Flywheel Model
Ready to hear more about the Flywheel? Let’s dive in!
The Customer Journey
Have you ever wondered how social media, Google Ads, blogging or email play a part in the bigger path to your website and becoming a customer? Customer journey mapping is a great tool for keeping track of key customer milestones along the way that ultimately lead up to a partnership with your business. Once you have mapped the journeys of several customers from each of your key audiences, you can use that information to predict and plan future experiences.
Below is an example of just one unique customer journey out of thousands of different possibilities and combinations of tactics:
Buyer’s Journey vs. Customer Journey
While the buyer’s journey only focuses on the path from initial brand awareness to purchase/conversion, the customer journey encompasses the entire customer lifetime journey from initial awareness, to purchase, to repeat purchases and testimonials. When you focus on the customer journey and ways to attract, engage AND delight your customers, you put energy back into your flywheel and allow it to propel further business growth.
Buyer's Journey
Awareness
Consideration
Decision
Customer Journey
Attract
Engage
Delight
Inbound with HubSpot
HubSpot is a customer platform that connects everything scaling companies need to deliver a best-in-class customer experience into one place. Its “crafted, not cobbled” solution helps teams grow with tools that are powerful alone, but better together.
Keeping your flywheel spinning effectively is a big job, but the inbound methodology and HubSpot’s Marketing Hub® have you covered. Marketing Hub® is an all-in-one, easy-to-use marketing automation software platform that helps you generate leads and automate marketing that drives growth.
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Take the Next Steps withz
Inbound Marketing at Sanctuary
Are you interested in how the Sanctuary team can help grow your business with inbound? We’re excited to show you the possibilities. Take a next step below to get started!
Convince Your Boss
Schedule a Meeting
Schedule a meeting with our Director of Business Development, Tom Murphy.
Get Started
Grow Your Business with Us
Grow your organization’s revenue with a comprehensive digital marketing plan. Get started with Sanctuary by taking action below!
Schedule a Meeting
Schedule a meeting with our Director of Business Development, Tom Murphy.