Lauren Zils is the Director of Strategy at Sanctuary Marketing Group, where she leads the development of revenue-focused digital growth strategies for B2B and B2C organizations. She partners closely with leadership teams to align marketing, sales, and operations around measurable business outcomes; helping clients generate qualified demand, improve conversion efficiency, and build sustainable growth systems.

In her role, Lauren oversees Sanctuary’s strategic frameworks, client discovery process, and growth modeling. She ensures every engagement is tied directly to business objectives, revenue targets, and long-term scalability. Additionally, she plays a key role in shaping Sanctuary’s approach to inbound strategy, recurring revenue programs, and emerging channels such as AI-driven search and generative engine optimization (GEO).

Known for her ability to bridge strategy and execution, Lauren helps organizations move beyond tactics and into systems; creating marketing programs that support predictable growth, stronger sales alignment, and smarter investment decisions. She brings a metrics-driven mindset to every engagement, helping clients understand not just what to do, but why it matters to their bottom line.

Lauren has a proven track record of success at Sanctuary and in previous leadership roles, and is HubSpot certified across inbound marketing, SEO, and strategy disciplines.

Outside of work, Lauren enjoys spending time with her husband Jason, their two children, Jacob and Zoe, and staying active in their North Canton community.