JAM Industrial Supply is a 3M Strategic Distributor and leading industrial supplier of products from the industry’s top brands. With a focus on excellent customer service, they felt their website didn’t reflect the ease and convenience they promised to customers and wanted to bolster online sales. WooCommerce would be the most effective way to give them the comprehensive eCommerce website they were hoping for.
JAM Industrial Supply has been a leading distributor of industrial supplies from top brands for over 10 years, but they started off with a simple and limited brochure-type website that didn’t allow customers to make online purchases.
At the start of our partnership we were just doing some monthly SEO and reporting on their existing website. They turned to us to transform their site into a comprehensive eCommerce hub where customers could easily search for, find and purchase the industrial supplies they need. After working through our extensive discovery process, we put together a solid website strategy and sitemap and got to work. We chose WooCommerce to build up their extensive product inventory because of its seamless integration with WordPress.
Part of this project involved gathering details for and uploading JAM Industrial’s very large product inventory. We spent a significant amount of time making sure that each product had the right information and images to make this an effective way to generate online sales. Another large part of the project was dedicated to building a robust URL redirect and SEO strategy to maintain their already high organic rankings.
Post-launch results in the first year were outstanding and online revenue continues to climb:
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